So, we are in a new year and thinking about things we have been wanting to do. An updated new look for your office might be on your list; and at the lowest cost. The thing to do for that is a new coat of paint, as we’ve discussed in our blog. Visitors make subtle judgments about an environment within 90 seconds of their first visit and between 60-90% of that impression is based on color alone. So, choosing the right color for your office is essential for setting the stage for your practice.
But, what color…
Color and styles “date” every 7 years, so it’s best to be on the front end of the color trend so that your “dating” is prolonged. As designer’s we love reading the report of the color trends for the year. And, we are in total agreement with what the major paint companies are saying…
The color of the year for 2016, according to the major paint companies, is white.
Simply White by Benjamin Moore
Benjamin Moore suggests that their multi-purpose “Simply White” shade is ready to move beyond trim work and ceilings. They suggest layering shades of white within rooms with a lot of natural sunlight. They also say that a white room with a few black accents can really make a vibrant color pop. If you have exposed wooden beams, painting the rest of your room white will make this architectural detail stand out.
They also suggested some changes from the norm. Instead of cream or white walls with an accent color in the middle, they suggested having the walls be a warm shade and using white as the accent color to highlight details.
Glidden’s Cappuccino White
Glidden gets philosophical in their reasoning behind the color choice. They referenced fashion designer Tom Ford’s words ‘time and silence are the most luxurious things today.’ They suggested pairing the shade with pastels and light neutrals, both in wall color and in accent pillows and rugs. They say this light color palette promotes “wellness, purity, mindfulness, balance and peace” – all excellent attributes for your Chiropractic office.
Sherwin Williams’ Alabaster
Sherwin Williams’ shade has more of a gray tone in it than Glidden or Benjamin Moore’s choices. Their director of Color Marketing Jackie Jordan shared “Alabaster represents a straightforward and necessary shift to mindfulness. It provides an oasis of calmness, spirituality and ‘less is more’ visual relief. Alabaster is neither stark nor overly warm, but rather an understated and alluring white”. They suggested pairing the color with light blushes or grays and to use it to bridge traditional and more modern styles in your space.
As designers, we agree that white is fresh and calming.
In Color-Theory white has always represented cleansing and calming. We believe with our crazy chaotic information overloaded world that shades of white help to create the “relief” we are looking for. Looking at the dominant color palette in our projects for all of last year the foundational color was white, with layers of different whites and light neutrals.
Let us know if you would love a designer to help you pick a new paint palette to help meet your goals as a successful chiropractor.