When planning your next Chiropractic office, location is one of the major decisions you will need to make. If you are starting a practice, adding an additional office, or considering moving locations, you will need to do some research to find the best site.
You should start your location search high level, such as defining what city/town you wish to be in, and then progressively get into more details. Here are some questions to ask yourself to determine where the best general location for your practice is.
Is it Compatible?
Educate yourself on the demographic of the area that you are targeting. What is the average age of the people in the area? What is their median income? Is there a shift in the community makeup in effect that may change these items in a few years? Do these demographics line up with the target audience for your practice?
This example map of the Washington, DC area shows the concentration of individuals per age. The dark red areas indicate where the highest concentration of people over 55 are living, while the yellow areas show the lower concentration of people over 55. This information can help you choose a location based on your target marketing. If your practice is geared toward an older demographic, you’ll want to look in the dark red areas. But if you have a pediatric based or pregnancy based practice, you’ll focus on the yellow areas.
Is it a growth area?
You can also search online for a map based on housing permits issued for the last 6 months to see where the highest percentage of residential homes are being built in your community.
Another question is – are there public development projects in the works? This research can help you determine if an area of the city is growing or declining. If projects like road widening and new shopping centers are being scheduled, it indicates an expected increase in economy in the area. Is there is a new interchange off the interstate scheduled to come to the area? Are there economic incentives that encourage or promote businesses or residential growth? Visiting the local chamber of commerce or city planning can help you find this.
How does your practice differ from the competition?
In your target community, are there already chiropractors offering the same type of practice as yours? How will your practice be different? What do you add to the community that isn’t already covered by an existing doctor in the area?
A few ways to start this research include mapping out all chiropractic offices in the area and other wellness type centers. An excellent resource for this is Locus Chiropractic Demographics. https://www.locusmap.com/
Get help finding your next Chiropractic clinic location
People can have a hard time making the location decision based on fact, and instead take emotional and personal connections into account. Our team can help you determine if the data you have gathered supports a true need for your practice in an area in an objective manner. Contact us today to schedule a free consultation to see how CrossFields can help.