Chiropractors may wonder if their office design really matters if they are really good at what they do. Or if networking to get new patients is enough. We agree that networking and serving your clients well is an important foundation, but those two items are not enough.
You must think of your Chiropractic Office as the “package” around your product. Does your “package” represent your image and support the message you are trying to send to your community?
Marketing teams understand that the packaging of a product can directly impact the consumer’s decision to purchase that product. People are extremely visual and mostly form an opinion largely on what they see in the first few minutes. You can go out and find the patients – and they like you and what you have to say in person, but when they arrive at your office, you want them to be attracted to your message all the more. In our blog called “Office Layout for Impact and Profit” we talked about the benefits of a well designed space functionally, but this time we are talking about the aesthetics that produce the image your Chiropractic Office Design.
When we ask a new client what image they want for their practice, the most common word we hear is “professional”. But let’s take that deeper. We have found that the two biggest characteristics that a Chiropractor really wants to convey to their patients are trust and quality. As a provider of professional services that affect the health and well being of your patients, and the fact that it is outside the “traditional” model, it is imperative for your patients to trust you. You want people to feel safe with their investment in their health and to know they are getting a quality product.
Just like great product packaging design, great Chiropractic Office Design can convey that TRUST and QUALITY.
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If you are a start-up you want to convey the impression of stability and longevity. People are generally more willing to trust establishments that have been around for a while. By and large people believe if you invest time, effort and money in your space you are committed to sticking around and have a big picture goal in mind for your practice. From your patient’s prospective, if they come to your space and it seems cluttered, not clean and looks old, dingy or thrown together, they may not trust getting chiropractic services from you and not want to invest themselves in a practice they feel might not be around in near future.
If your space is not well thought out or well designed, people may not be willing to pay the amount you require for your services. For example, if you walked into a hair cut chain that is sterile and basic looking, you would expect to pay a basic/lower price for your hair cut. If you walked into a beautifully designed salon, you would trust that the profession is the top of their industry and would willing to pay more for your hair cut because you would assume it is a higher level of service and value. In the same way, the level of design of your space will say something to prospective clients about your professionalism and quality of service and what they might expect to pay for it.
Your office design is the product package that creates a subliminal message of the product inside. It WILL promote a trusted, quality product, OR it WILL infer an undependable, unreliable inferior product. It is important to your success.
Here is an example of changing the “package”. This client wanted to create trust for the quality of care the center would be providing. Below is the before picture.
Within a week, we were able to change the first impression dramatically, with paint, flooring, furniture, art and accessories. We introduced colors that were more welcoming, yet professional. Adding comfortable furnishings and artwork made clients feel more at home and put them at ease.
By lowering the light level, as discussed in our blog article “How Lighting Affects Your Chiropractic Office Design”, we were able to make the space appear less sterile and more relaxed. This facelift has supported the quick growth of this new venture.
How CrossFields Can Help
Contact us to review the areas of your practice and how you wish to strengthen the feeling of trust and quality in that particular space. We can help you think through each element incorporated in your space with you to give you a more functional and custom space that your patients will appreciate and enjoy coming back to.